Demonstrators and Product Promoter

Loading state data...

Loading state data...

  Sales and Related Occupations

Demonstrators and Product Promoter

Also Called: Brand Ambassador, Demo Specialist (Demonstration Specialist), Demonstrator, Event Specialist, Field Merchandiser, Food Demonstrator, In Store Demonstrator, Merchandiser, Product Ambassador, Product Demonstrator, Brand Ambassador, Demo Specialist (Demonstration Specialist), Demonstrator, Event Specialist, Field Merchandiser, Food Demonstrator, In Store Demonstrator, Merchandiser, Product Ambassador, Product Demonstrator

What they do

Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.

$29,460
Starting Salary (2023)
$36,970
Median Salary (2023)
4.0%
Projected Job Growth
50,790
Employment (2022)

Typical Tasks

Provide product samples, coupons, informational brochures, or other incentives to persuade people to buy products.
Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services.
Set up and arrange displays or demonstration areas to attract the attention of prospective customers.
Keep areas neat while working and return items to correct locations following demonstrations.
Sell products being promoted and keep records of sales.

A day in the life

What kind of work is this?

Enterprising
Business based Work
Conventional
Organized, Procedural Work
Realistic
Practical, Physical Work

What personality traits do you need to succeed?

Dependability
Integrity
Cooperation
Social Orientation
Concern for Others
Independence

What key skills are needed for this job?

Speaking
Active Listening
Persuasion
Service Orientation
Reading Comprehension
Complex Problem Solving

Expected Knowledge

Customer and Personal Service
Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
Sales and Marketing
Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
English Language
Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

Common Activities

Performing for or Working Directly with the Public
Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.
Selling or Influencing Others
Convincing others to buy merchandise/goods or to otherwise change their minds or actions.
Establishing and Maintaining Interpersonal Relationships
Developing constructive and cooperative working relationships with others, and maintaining them over time.

More Info

What can I do with this major? Logo

Explore 106 major profiles, common career paths and strategies to maximize opportunities.

Visit Site
My Next Move logo

Search career information in detail by keywords, browse by industry, or via your interests.

Visit Site
Career OneStop Logo

Explore career options, find training and education, plan for your job search and find local help and services.

Visit Site
BLS OOH logo

The Occupational Outlook Handbook - browse occupations and resources and explore occupation groups.

Visit Site
O*NET logo

The nation's primary source of occupational information. Complete data and information breakdowns for all careers.

Visit Site